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Digital marketing
Get found, get leads, grow
PPC, SEO & AEO (getting cited by ChatGPT and Google AI Overviews), email marketing, and digital strategy — run properly for UK small businesses. Each one is a standalone monthly retainer; bundle whatever combination actually fits your goals.
PPC & paid social
Paid ads can transform a business — or burn through £5,000 a month with nothing to show for it. The difference is almost always in the setup, the targeting, and whether someone is actually watching the data each week.
We run Google Ads (Search and Performance Max), Meta Ads (Facebook and Instagram), and TikTok Ads. Setup, ongoing management, ad creative direction, conversion tracking, and proper monthly reporting on what worked and what didn't.
For a real example: we run NextDayDTF's Google Ads at a 700% ROAS — every £1 of ad spend brings back £7 in revenue.
Get in touch
What's included
- Account setup (Google Ads, Meta Business, TikTok Ads)
- Conversion tracking and analytics setup
- Audience research and targeting strategy
- Ad creative direction (we can write copy and brief visuals)
- Ongoing campaign management and optimisation
- Monthly reports — clear numbers, plain English
What's not included
- ✕Ad spend (paid directly to Google/Meta/TikTok)
- ✕Photography or video production (can be quoted separately)
Timeline: 2 weeks from first call to first ads going live
Best retainer match: Standalone monthly retainer — quoted based on platforms and spend
Email marketing
The cheapest, highest-return channel most small businesses ignore. A well-built email list is something you own — unlike followers on a platform that could change its rules tomorrow.
We set up your email platform (Klaviyo, Mailchimp, ConvertKit), design the templates, build the automated flows (welcome series, abandoned cart, re-engagement), and run regular campaigns if you want us to.
Get in touch
What's included
- Email platform setup (Klaviyo, Mailchimp, ConvertKit, others)
- Branded email templates
- Welcome series, abandoned cart, post-purchase flows
- Segmentation strategy
- Monthly campaign planning and copywriting
- Performance reporting
What's not included
- ✕Email platform subscription (you pay the platform directly)
- ✕Building your email list (we advise on tactics, not a guarantee of growth)
Timeline: 3–4 weeks for full setup, ongoing for campaigns
Best retainer match: Standalone monthly retainer — quoted based on volume and complexity
SEO & AEO — get found on Google AND in AI answers
Search is splitting in two. Google still drives traffic, but a growing share of buying research happens inside ChatGPT, Perplexity, Google's AI Overviews, and Gemini — where users often never click through to a website at all. To stay visible you now need to rank in both. SEO and AEO (Answer Engine Optimisation) are one service in 2026.
What that looks like in practice: keyword research and answer-block content structure that both Google and AI engines extract from, comparison and how-to content built on worked examples and first-hand data (AI engines change which formats they favour, so we track this per engine and adjust), FAQ sections, E-E-A-T signals, technical fixes, local SEO, and monthly tracking of both Google rankings and AI citations. We speak from experience: our own payment-processor comparison blog ranks on Google page 1 and gets cited when small business owners ask ChatGPT about UK card readers.
Get in touch
What's included
- Initial SEO + AEO audit (technical, on-page, off-page, local, and AI-citation readiness)
- Keyword research and content strategy
- AEO content structure (direct-answer blocks, comparison tables, entity clarity)
- On-page optimisation across your site
- Technical SEO fixes (speed, schema, indexing)
- Local SEO (Google Business Profile, citations, reviews)
- Content writing or briefing (depending on scope)
- Monthly tracking — Google rankings AND AI citations (ChatGPT, Perplexity, AI Overviews)
What's not included
- ✕Paid link buying (we do not do this — Google penalises it)
- ✕Guarantees of specific rankings (no honest SEO does)
Timeline: Ongoing — meaningful results typically take 3–6 months for Google; AEO citations can appear faster with the right content structure
Best retainer match: Standalone monthly retainer — quoted based on competitiveness
Digital strategy
Most small businesses end up with a tangle of tools, channels, and one-off projects that never quite add up to a coherent plan. We help you step back, look at the whole digital picture, and decide what's actually worth doing.
This is consulting work — not a website project. Useful when you're thinking through a launch, a pivot, growth into a new market, or just "what should we even be doing online?".
Get in touch
What's included
- Full digital audit — website, ads, email, social, SEO, tools
- Customer journey mapping
- Competitor analysis in your market
- Prioritised roadmap of what to do, when, and why
- Budget recommendations (so you know where money should go)
- Optional: ongoing fractional CMO-style support
What's not included
- ✕Implementation (quoted separately if you want us to deliver the plan)
Timeline: 2–3 weeks for the initial strategy work
Best retainer match: Standalone — can lead into any of our other services
Case study
NextDayDTF: Google Ads at 700% ROAS
Properly set-up Search and Performance Max campaigns with tight conversion tracking. Every £1 spent on ads brings back £7 in revenue.
Read the case studyDigital marketing questions we hear a lot
Do I need to hire you for all of these, or can I pick one?
Pick one. Each retainer is standalone — plenty of clients only use us for PPC, or only for SEO, or only for email. They all work better together (PPC gets faster ROI while SEO compounds; email turns one-time buyers into repeat ones), but you don't have to bundle.
Why is it 'get in touch' pricing — can you not be transparent?
We're transparent about everything we can fix-price. These services genuinely vary too much to publish a price that means anything. PPC for a plumber with a £500/month ad budget is a different job from PPC for a multi-location retailer with £8,000/month. Same for SEO and email — scope depends on what you already have and what you want. We quote properly after a 30-minute call.
What's the minimum ad spend for PPC to be worthwhile?
Below about £300/month in ad spend, paid ads rarely produce enough data to optimise against — you end up spending on testing rather than performance. We're happy to take clients at smaller budgets, but we'll say upfront that the ROAS takes longer to prove out. Above £500/month is where campaigns start to earn their keep for most small businesses.
Isn't some SEO already included in my care plan?
Yes, to an extent. Every site we build is 'built to rank on Google' (proper titles, meta, schema, mobile-fast, etc.). Growth and Partner care plans include monthly SEO tracking, reports, and proposed changes — and Partner adds active content and keyword work. The SEO retainer is for businesses that need more than that — competitive industries, multi-location SEO, content-heavy sites, or faster results.
What's the difference between SEO and AEO?
SEO (Search Engine Optimisation) is about ranking in Google's traditional search results — the blue links. AEO (Answer Engine Optimisation) is about being cited inside AI answers — ChatGPT, Perplexity, Google AI Overviews, Gemini. They overlap a lot in 2026, so we treat them as one service. Our own payment-processor blog is a real example — it ranks on Google AND gets cited when someone asks ChatGPT about UK card readers. That's the outcome to aim for.
Who owns the accounts and data?
You do. Google Ads, Meta Business, Klaviyo, whatever we set up — registered under your ownership, we're added as an agency user. If you ever want to leave, you keep everything with no handover drama.
Do you handle organic social media content too?
Not as a retainer service. We'll give you strategic advice on what to post and when through Digital Strategy, but writing and scheduling daily Instagram posts isn't something we take on. We can point you to freelancers who do it well.
Want more customers finding you online?
Book a free 30-minute call. We'll talk about where you are, what you've tried, and which channels would actually move the needle.
Book a free 30-minute call