What we build — and what it costs

No vague quotes. No discovery calls just to find out the price. Everything is listed here. Pick what fits, or book a free call if you're not sure.

A free website for your business

This is our introductory offer for new clients. We build you a proper brochure website — not a template you fill in yourself, but a done-for-you site that looks the part and works on every device.

You pay nothing upfront. The only cost is £49 a month for hosting, which covers everything your site needs to stay live, fast, and secure.

It's a limited offer. We take on a small number of free builds each quarter so we can do each one properly.

£0 build fee

What's included

  • Up to 5 pages (Home, About, Services, Contact, plus one more)
  • Mobile-responsive design in your brand colours
  • Contact form connected to your email
  • Google Maps embed (if you have a physical location)
  • Basic on-page SEO (title tags, meta descriptions, alt text)
  • Google Search Console connected
  • SSL certificate
  • Hosting on fast UK infrastructure

What's not included

  • E-commerce / online shop
  • Blog or content management system
  • Custom web app functionality
  • Paid advertising setup

Timeline: 2–3 weeks from your first briefing call to go-live

Best retainer match: Starter at £49/month — hosting, security, uptime monitoring, 1 small update/month

A proper rebuild for £99

You've already got a website. The problem is you're embarrassed to send people to it.

Maybe it was built 10 years ago and never updated. Maybe it was a rushed DIY job. Maybe it just doesn't reflect what your business is now.

For £99, we rebuild it from scratch. Same spec as the free build — up to 5 pages, done for you — but you pay a one-off fee instead of coming in on the free tier.

£99 one-off

What's included

  • Everything in the free brochure website
  • Review of existing site — we carry over anything worth keeping
  • One round of design revisions before sign-off
  • Redirects from old pages to protect search rankings

What's not included

  • E-commerce / online shop
  • Custom CMS or blog
  • Content writing (you supply text and images)
  • Logo design or branding work

Timeline: 2–3 weeks

Best retainer match: Starter at £49/month. Can upgrade to Growth (£199/month) at any time.

Your first online shop — Shopify Starter

You've got products and you want to sell them online. You don't need anything fancy — just a clean, working shop that takes payments, shows your products clearly, and doesn't look like it was built by someone's nephew.

This is the straightforward Shopify setup. We configure it, design it, add your products, and hand it over ready to trade.

£499 one-off

What's included

  • Shopify store setup and configuration
  • Paid Shopify theme installed and customised to your brand
  • Up to 25 products added with titles, descriptions, prices, and images
  • Payment gateway connected (Shopify Payments or PayPal)
  • Basic shipping rates configured
  • Contact page and About page
  • Mobile-responsive out of the box
  • Google Search Console connected
  • One round of revisions before launch

What's not included

  • More than 25 products at launch
  • Custom Shopify app development
  • Product photography or copywriting
  • Shopify subscription (from £25/month — you pay Shopify directly)

Timeline: 2–3 weeks once we have your product information and brand assets

Best retainer match: Shopify Care at £89/month — app updates, theme maintenance, up to 2 hrs of changes/month

A full Shopify store — Standard build

This is for businesses that are serious about selling online. Not just a product list and a checkout, but a proper store — with collections, filtered browsing, custom page sections, and the apps you need to actually grow.

We scope it properly at the start, build it to spec, and hand over something you're confident putting in front of customers.

£1,999 one-off

What's included

  • Full Shopify store setup and configuration
  • Premium theme installed and customised (or custom Liquid sections)
  • Unlimited products added in bulk
  • Collections, tags, and filtering configured
  • Up to 3 Shopify apps selected, installed, and configured
  • Payment gateway, shipping zones, and tax settings
  • Email marketing integration (Klaviyo or Mailchimp)
  • Two rounds of revisions before launch
  • 30-day post-launch support included

What's not included

  • Product photography or copywriting
  • Ongoing app subscription costs
  • Shopify subscription (from £59/month — you pay Shopify directly)
  • Custom Shopify app development (quoted separately)

Timeline: 4–8 weeks depending on product volume and complexity

Best retainer match: Shopify Care at £89/month for maintenance, or Growth at £199/month for regular updates

Something bigger — Shopify Advanced

Some projects don't fit a standard template. Maybe you need a multi-location setup, a B2B trade portal, a headless front end, custom checkout logic, or a Shopify integration with your warehouse system.

We scope these individually. There's no fixed price because the work genuinely varies — but we'll give you a clear, itemised quote before anything starts.

Scoped per project

What's included

  • Scoped per project — fully documented before we start

What's not included

  • Anything outside the agreed scope

Timeline: Agreed upfront in the project proposal

Best retainer match: Partner at £499/month for priority support and ongoing development

A custom web application

Sometimes a website or an off-the-shelf tool isn't enough. You need something built specifically for your business — a booking system, a client portal, an internal tool, a marketplace.

We build web apps using modern technology (Next.js, TypeScript, Supabase or PostgreSQL, Stripe). Proper code you own and can maintain.

From £2,500

What's included

  • Discovery and scoping workshop (free)
  • Technical specification document signed off before build starts
  • Fully custom-built application
  • Authentication (login, user accounts)
  • Database design and implementation
  • Stripe payments integration (if required)
  • Deployment to a live environment
  • Handover documentation
  • 30 days post-launch support

What's not included

  • Mobile native apps (iOS/Android)
  • Anything outside the agreed technical specification
  • Ongoing hosting costs (paid to your hosting provider)

Timeline: Typically 8–16 weeks for a first version

Best retainer match: Partner at £499/month for ongoing development and priority support

Free AI audit for your business

A lot of business owners are curious about AI — whether it could save them time, reduce admin, or help with something specific — but they don't know where to start.

This audit is free. No pitch at the end. Just an honest conversation about where AI could (or couldn't) make a practical difference for you.

Free

What's included

  • 45-minute video call with Ali
  • Review of your current tools and workflows
  • Written summary of recommendations within 3 working days
  • Honest assessment: where AI helps, where it doesn't, and what the realistic cost is

What's not included

  • Implementation (quoted separately if relevant)
  • Access to your systems or data

Timeline: One 45-minute call plus 3 working days for the written summary

Best retainer match: No retainer required — this is a standalone free service

Keeping things running — monthly care plans

Building a site is one thing. Keeping it secure, fast, and up to date is another. These plans make sure your site is looked after every month without you having to think about it.

Brochure websites

Starter

£49/mo

  • Hosting on fast UK infrastructure
  • SSL certificate management
  • Security monitoring
  • Uptime monitoring
  • 1 small update per month

Growing businesses

Growth

£199/mo

  • Everything in Starter
  • Up to 4 hours of updates/month
  • Monthly performance report
  • Priority response (4 hrs)

Website-central businesses

Partner

£499/mo

  • Everything in Growth
  • Unlimited small updates
  • Same-day support response
  • Quarterly strategy call with Ali

Shopify stores

Shopify Care

£89/mo

  • App updates and compatibility
  • Theme maintenance
  • Up to 2 hrs of Shopify changes/month
  • Uptime monitoring

Not sure what you need?

Most people who get in touch aren't sure exactly what they need — and that's completely normal. That's what the first call is for. No pressure, no pitch.

Book a free 30-minute call