Editorial policy

No. Our rankings, recommendations, scores and verdicts are never for sale. We decide what goes in a comparison, in what order, and what we say about it.

If we take sponsorship, a sponsor can buy clearly labelled space, such as an ad in our newsletter or an advertisement feature on the site. A sponsor cannot buy a position in a ranking, a higher score or a kinder write-up.

Anything someone has paid us to publish is clearly labelled at the top, so you know before you start reading. Paid posts and placements are labelled “Ad”, and paid articles are labelled “Advertisement feature”. We never rely on a vague word like “Sponsored” on its own.

UK advertising rules require ads to be obviously identifiable. The Advertising Standards Authority's guidance, making clear that an ad is an ad, explains why labels like “Ad” are clearer than “Sponsored”. We follow it because readers deserve to know what is paid for.

Paid links and affiliate links carry a rel="sponsored" tag. It is invisible to you, but it tells search engines the link is commercial rather than an independent recommendation.

Sometimes. If we earn a commission when you click a link or buy something through it, the page says so near the top in plain words, not hidden in the small print.

An affiliate deal never decides what we recommend. A product does not appear in a guide, or move up a list, because it pays us.

Guides on rules, tax and legal topics cite the primary source wherever one exists: GOV.UK, HMRC, Companies House, the Information Commissioner's Office (ICO), and EUR-Lex for EU law. We link to the source so you can check it yourself.

Prices and features are checked against the vendor's own website, not copied from another review or round-up. Prices change often, so always confirm the current price with the vendor before you buy.

Every article shows the date it was first published.

It shows an “Updated” date only when we have genuinely refreshed it: re-checked the facts, prices or rules and changed what needed changing. We do not change the date to make an old article look new.

Articles about rules and regulation also carry a “Correct as of” date, because the rules can change after we publish.

No. Our tax, legal and regulatory guides are general information to help you understand a topic. They cannot take your circumstances into account.

Before you make a decision that matters, speak to a qualified professional, such as an accountant, a solicitor or the relevant official body. Those guides carry a short note saying so.

Yes, and we would rather say so plainly. AI tools help us research topics and produce first drafts. A person then checks the facts against the sources, edits the piece, and approves it before it is published. Nothing goes out without that check.

Where our videos use a presenter, that presenter is an AI avatar, not a real person, and the video is labelled as such.

Tell us. You can report an error through our contact page. Please include the article link and what you think is wrong.

We check every report against the source. If we got it wrong, we fix the article and add a dated correction note at the foot of the page saying what changed.