Ali Shiwani

Ali Shiwani is the founder of SME Shack. Before starting it, he ran Merch Street for years, a business selling branded merchandise online. He was not a developer. He learned websites, online stores and digital tools because the business needed them to work.

He later built a wholesale operating system for Aykiz, a fashion and wholesale business, covering inventory management, order tracking and client portals. It replaced spreadsheets and WhatsApp threads with one system the whole team could use.

Today he builds websites, Shopify stores and custom web apps for UK small businesses, and writes practical guides for the people who run them. Read the full story.

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