A Shopify B2B wholesale store with multi-tier customer pricing, plus a custom AI-powered operating system covering inventory, CRM, purchase orders, invoicing, and task management — all in one place.
The client
Aykiz is a wholesale fashion business supplying independent retailers across the UK. They deal with a fast-moving product catalogue, multiple wholesale customer groups (each with their own pricing), and a steady stream of B2B orders.
The problem
Before this project, almost everything ran on spreadsheets, WhatsApp, and email. Orders came in by message, someone had to look up products and stock manually, reply to confirm, then remember to update the inventory sheet. Multiple orders for the same item could land at once with no real-time stock visibility. New wholesale clients had to go through the same back-and-forth as everyone else.
The team had looked at off-the-shelf systems but everything was either too expensive, packed with features they would never use, or required weeks of setup. None fit.
What we built
We built two things working together:
A Shopify B2B wholesale store with multi-tier pricing per customer group. Trade buyers log in and see their own pricing, available stock, and order history. The catalogue lives in Shopify so it's easy for the team to maintain.
A custom AI-powered operating system that runs everything else:
- Live inventory and forecasting — every product tracked in real time, with AI-driven demand forecasting flagging when to reorder
- AI-powered CRM — every wholesale customer gets a profile that pulls in email history, order frequency, and AI-generated research scoring (likelihood to convert, growth signals, recommended products based on what they buy)
- Email tracking inside the CRM — incoming and outgoing emails attached to each customer, with AI-suggested replies for routine queries
- Purchase order and supplier management — POs raised against suppliers, tracked from issue to delivery, automatically updating expected stock
- Invoicing system — invoices generated from orders, sent via email, payment status tracked
- Task management — automatic alerts for inventory reorders, customer follow-ups needed, overdue invoices, supplier delays
Tech stack: Shopify (B2B store), Next.js, TypeScript, Supabase, Stripe, OpenAI/Anthropic. Aykiz owns the code.
Key design decision
Built to be usable by non-technical staff from day one. No training period, no manual to read. The interface is straightforward enough that anyone who can use a website can use this.